Product Management
The Product & Market Development team provides the Auto Plus network with product strategies to answer the needs of the US Marketplace.
The US Automotive group is committed to maintaining its leading edge in the marketplace and increasing its members’ competitiveness and profitability, through:
Product & Category Management:
- Product Research - Identification of trends and Growth opportunities;
- Product Positioning;
- Product Strategy & Selection:
- Premium (National) Brands – with performance equal or better than OE;
- Supported by entry-level economically priced products to answer the Good/Better/Best strategies;
- Complemented by specialty products under our Controlled brands or Private Brands offering.
- Determine Inventory Deployment Strategies with a “Dual Sourcing” offering whenever possible;
- Inventory Management support for the Auto Plus distribution centers based on the US Fleet database:
- Operation New Applications;
- New Product introduction.
- Inventory Management Support for Auto Plus members:
- New Applications;
- Top movers identification;
- AIM – Analysis of Inventory for Auto Plus members.
Pricing Management:
- Product Price file maintenance for distribution centers and Auto Plus members;
- Rebate Program Management;
- Development of a Financial Model to help Auto Plus members identify Growth and Development Opportunities.
Promotions and Sales Support:
- Support the suppliers in the implementation of their National promotions;
- Support the divisions in the implementation of their Regional promotions;
- National promotional programs including:
- National product catalogues;
- National sales flyers for specialized programs;
- National sales initiatives